New Balance x DISH// 2022SS Apparel Collection

Art Direction Design

Date 2022.Feb
Category Graphic
New Balance x DISH// 2022SS Apparel Collection

New Balanceの2022年春夏アパレルラインのコレクションビジュアルのアートディレクションとデザインを担当しました。
シーズンコンセプト「GOOD VIBES」とビジュアルテーマ「DiSH Summer Vacation」からインスピレーションを受け、DISH//のメンバー4人が過ごす夏の休日のワンシーンを切り取りました。

I was responsible for the art direction and design of the visual collection for New Balance's 2022 Spring/Summer apparel line. Inspired by the season's concept, "GOOD VIBES," and the visual theme, "DiSH Summer Vacation," I captured scenes from the summer holidays of the four members of DISH//.

Credit

Client New Balance Japan
Agency MEDIATOR
Creative Director Takaki Onoda (MEDIATOR)
Producer Takuma Iso (MEDIATOR)
Project Manager Shinya Fujihiro (MEDIATOR)
Art Director / Designer Minami Asano (Terada Keikaku)
Photographer Shinichiro Ariizumi
Stylist Kazuki Miura
Hair Makeup EMIY
Web Director Arata Hiyajo (MEDIATOR)

KUMALEON

Special Site Front-end Development WebGL

Dolce & Gabbana × Jujutsu Kaisen

Special Site Art Direction Design Front-end Development WebGL

Saihoji

Brand Site Front-end Development WebGL

KONARAHOUSE

Corporate Site Creative Direction Art Direction Design Front-end Development CMS Development

Schola

Total Branding Branding Art Direction Design